Akasha Games is a SaaS web3 gaming solution for the fine jewelry industry that aims to revolutionize how people interact with phygital assets. Blockchain gaming has been primed to onboard the first billion users into the next evolution of the internet, and the fine jewelry industry, whose branded jewelry segment is capturing a greater share of the overall jewelry market, is uniquely positioned to leverage gaming as a marketing channel to strengthen brand identity and drive customer engagement. Archetypes play an important role in crafting a brand’s story, and Akasha’s web3 gaming ecosystem, which was born from the vision to inspire every person on the planet to develop a personal mythic relationship with the universe, democratizes archetypal principles through the 78 cards of tarot. Independent jewelers, luxury fashion houses entering the jewelry sector, and established jewelry powerhouses are provided with the tools to collaborate with digital artists to craft their brand story and produce symbolically-rich phygital tarot card assets that allow collectors to discover meaning and purpose in their everyday lives.
Akasha operates at the intersection of the mobile gaming industry, valued at $121 billion, and the global jewelry market, currently worth $242.79 billion, addressing critical pain points across both industries. While gamers lack true ownership of in-game assets in traditional mobile games and face shallow gameplay mechanics and reward systems in existing blockchain games, jewelry designers are experiencing rising competition and sustainability pressures. While most prominent NFT marketplaces thrive off speculative investments in digital works that hold no real value for collectors, Akasha aims to put purpose at the center of the creation process, allowing digital artists to use archetypal storyboards to frame their narratives when serving as creative partners for jewelers. Each Designer-Artist collaboration allows jewelers to enrich their storytelling by exploring the multivalent nature of their brand archetype. In modernizing and re-envisioning a tarot tradition that dates back to the mid-1400s, Designers and Artists are encouraged to reflect on cultural symbols and astrological insights as they develop their unique symbol lexicon. To remain competitive and build customer loyalty, jewelers must redefine their value propositions around the creation of social and cultural capital. Akasha intends to help jewelers deliver on the elements of value next-generation consumers care about the most: emotional connection, self-expression, and social impact.
Unlike competitors such as Immutable, Gala Games, and Ronin Network—which focus primarily on web3 gaming infrastructure and partnerships with web2 gaming powerhouses—Akasha is the only blockchain gaming ecosystem that is built to meet the needs of the fine jewelry industry. Akasha’s SaaS web3 gaming solution does not only serve as a marketing channel for the fine jewelry sector, but it is also poised to address the jewelry industry’s ethical and environmental challenges, requiring designers to use lab-grown diamonds and recycled materials. Akasha’s ecosystem consists of six core products that work synergistically to create a seamless user experience. The Akasha zkEVM is a lightning-fast, secure blockchain built on Ethereum with zero-knowledge proof technology. The Akasha Wallet offers passwordless authentication and self-custodial asset management. Aion serves as both an NFT marketplace that facilitates the minting of phygital NFTs and an NFT management platform for designers. Archai, the Card of the Day feature, functions as an AI-powered game generator that creates personalized daily gaming experiences based on tarot archetypes. The X platform enables community co-creation, allowing collectors to vote on Artist-Designer collaborations and participate in product development. All of these products support the most compelling offering—the Akasha Metaverse—a gamified discovery hub where designers can own digital twin properties of their physical storefronts and create immersive AR experiences for collectors. Akasha’s competitive advantage lies in its ruthless focus on mobile gaming in order to create immersive gaming experiences for collectors through Augmented Reality. The composability of a deck of 78 archetypes allows for true interoperability of assets across games, while the integration of talismans create tangible value for collectors.